100% PASS 2025 SALESFORCE SALESFORCE-MARKETING-ASSOCIATE: FREE SALESFORCE CERTIFIED MARKETING ASSOCIATEEXAM BRAIN DUMPS

100% Pass 2025 Salesforce Salesforce-Marketing-Associate: Free Salesforce Certified Marketing AssociateExam Brain Dumps

100% Pass 2025 Salesforce Salesforce-Marketing-Associate: Free Salesforce Certified Marketing AssociateExam Brain Dumps

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

TopicDetails
Topic 1
  • Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 2
  • Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 3
  • Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 4
  • Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 5
  • Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

>> Free Salesforce-Marketing-Associate Brain Dumps <<

Salesforce - Salesforce-Marketing-Associate - Pass-Sure Free Salesforce Certified Marketing AssociateExam Brain Dumps

The Salesforce-Marketing-Associate exam requires the candidates to have thorough understanding on the syllabus contents as well as practical exposure of various concepts of certification. Obviously such a syllabus demands comprehensive studies and experience. If you are lack of these skills, you should find our Salesforce-Marketing-Associate study questions to help you equip yourself well. As long as you study with our Salesforce-Marketing-Associate practice engine, you will find they can help you get the best percentage on your way to success.

Salesforce Certified Marketing AssociateExam Sample Questions (Q84-Q89):

NEW QUESTION # 84
DreamHouse Realty (DR) is creating a Smart Capture form using CloudPages to capture contacts' preferences. DR has already created the data extension for the results of the form.
Which fields should DR require prior to the form being submitted?

  • A. Contact's Name, Email Address, Phone Number, and Preferences
  • B. Contact's Name, Email Address, and Mailing Address
  • C. Contact's Name, Email Address, and Communication Opt-In

Answer: C

Explanation:
When creating a Smart Capture form using CloudPages in Salesforce Marketing Cloud, it's important to focus on fields that are essential for both compliance and personalization. For DreamHouse Realty (DR), requiring only necessary information aligns with best practices, focusing on what's critical for both data utility and user experience.
* Purpose of Required Fields:
* Contact's Name: This is necessary to personalize communications, a best practice for enhancing engagement.
* Email Address: As the primary contact method in email marketing, this field is critical for delivering communications.
* Communication Opt-In: According to data privacy laws and Salesforce Marketing Cloud best practices, it's essential to include an opt-in field to ensure compliance with permission-based marketing regulations (e.g., GDPR, CAN-SPAM). This is a pivotal aspect of responsible marketing and protects DR from potential compliance issues.
* Why Other Options are Not Ideal:
* Phone Number and Preferences: Although valuable for segmentation, they are not necessarily required to capture initial consent and could deter form completion due to the excess information requested.
* Mailing Address: Similar to phone numbers, this may not be essential for initial communication via email and can be collected at a later stage if needed.
* Salesforce Marketing Cloud Documentation References:
* Salesforce Marketing Cloud recommends collecting minimal information upfront to encourage form completion and increase opt-in rates. More details can be gathered progressively through ongoing engagement (reference: Salesforce Help - Smart Capture Forms).
* Explicit opt-in consent fields are often highlighted within Salesforce's guidelines for GDPR compliance and responsible data management practices (reference: Salesforce Compliance - GDPR).
Requiring Contact's Name, Email Address, and Communication Opt-In ensures that DreamHouse Realty collects sufficient information for compliance and personalization without overwhelming the user with unnecessary fields on the initial form.


NEW QUESTION # 85
Cloud Kicks uses Marketing Cloud Engagement to launch targeted email marketing campaigns to potential and existing customers.
What does the marketing campaign need to include in the email sends to meet CAN-SPAM requirements?

  • A. Transactional Send Classification
  • B. URL link to privacy standards
  • C. Physical mailing address

Answer: C

Explanation:
To meet CAN-SPAM Act requirements, Cloud Kicks' marketing campaigns must include the sender's valid physical postal address in every email send. This requirement is part of the regulations aimed at providing transparency and accountability in email marketing, allowing recipients to know who is communicating with them and how they can stop receiving unwanted emails if they choose to.
Including a physical mailing address in emails not only complies with legal requirements but also helps build trust with recipients by ensuring that the business is established and reachable. This detail is typically included in the footer of the email, alongside other compliance elements such as an unsubscribe link and a clear explanation of why the recipient is receiving the email.


NEW QUESTION # 86
Management at Cloud Kicks wants to engage customers who have redeemed promotion codes on its website.
The associate set up a data extension so that Subscriber Key is the primary key. However, the associate notices that customers who have redeemed more than one promotion code only have one record added into the data extension.
What should the associate change to allow more than one record per subscriber key?

  • A. Assign new subscriber keys to each promotion code redemption.
  • B. Assign the promotion code field as a second primary key.
  • C. Assign the email address as the primary key.

Answer: B

Explanation:
To allow more than one record per subscriber key, especially for customers who have redeemed more than one promotion code, the associate should assign the promotion code field as a second primary key. This creates a composite primary key consisting of the Subscriber Key and the Promotion Code field. With this configuration, each record is uniquely identified by the combination of the subscriber key and the promotion code, allowing multiple records for the same subscriber as long as the promotion codes are different.


NEW QUESTION # 87
Which key allows marketers to manage customers subscribed to multiple channels as one unique profile?

  • A. Contact Key
  • B. API Key
  • C. Primary Key

Answer: A

Explanation:
In Salesforce Marketing Cloud, the Contact Key serves as a unique identifier for each customer across multiple channels, allowing marketers to manage and recognize individual customers as a single unique profile regardless of how many channels they interact with. This is crucial for maintaining a unified view of the customer and ensuring that marketing efforts are coherent and consistent across different touchpoints.
The Contact Key enables a holistic approach to customer data management, supporting targeted and personalized marketing efforts across various channels, including email, mobile, social media, and more.
References: Salesforce Marketing Cloud documentation on Contact Management clearly outlines the role and importance of the Contact Key in managing customer profiles and ensuring a unified approach to cross- channel marketing.


NEW QUESTION # 88
The marketing team at Cloud Kicks is reusing an email with updated copy.
How will sending the proof with "Track Clicks" unchecked in Test and Preview allow the team to validate links?

  • A. URLs will be loaded into a report for the email.
  • B. URLs must be clicked to verify.
  • C. URLs can be viewed directly in the email.

Answer: C

Explanation:
When sending a proof email in Salesforce Marketing Cloud with "Track Clicks" unchecked, the URLs in the email appear as they are, rather than being modified by tracking parameters. This allows the marketing team to visually inspect the URLs directly within the email without needing to click through them. Disabling click tracking simplifies the review process by displaying the exact URLs as they would appear in the final email.
* Purpose of Unchecking "Track Clicks": This is commonly done to avoid generating tracking parameters in URLs, which could clutter the validation process and create confusion when reviewing or testing the email.
* Salesforce Documentation Reference: For more information on sending proofs and tracking options, refer to Salesforce Marketing Cloud Documentation on Email Studio Testing.


NEW QUESTION # 89
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